Business Podcasting & Social Media Marketing
RSS icon Email icon Home icon
  • Our Video and Social Media Services

    We produce on line video for your business and design a social media campaign to market the video.
    We design a social media campaign tailored to you needs

    We also provide training and consultancy services in:

    1.Introduction to video production and web encoding

    A 2 day training course designed to give a basic overview of the production process and skills required to produce and upload video content for a blog/website
    Course Content
    Introduction talk on video production and web streaming process
    Pitfalls to avoid
    Production planning
    Use of suitable equipment

    Practical demonstration of production set up followed by de-rig
    Client to set up equipment under supervision

    Instruction in:
    A) Cameras
    Instructions in basic camcorder operations including:
    Overview of camera components
    zoom demonstration and practical exercise (manual and auto)
    focus demonstration and practical exercise (manual and auto)
    Iris
    
Framing shots
    Eye-line

    Use of tripod
    panning
    tilting
    low angle/high angle shots

    Effective recording techniques
    5 second roll-in/out

    These exercises will be repeated until client is up to speed on these techniques

    B) Sound
    Camera mic
    Use of external microphones (Technica condenser clip mic)
    Mic set up
    Setting audio levels
    mono v stereo
    Monitoring audio

    C) Lighting
    Lighting for digital video/encoding
    Lighting techniques for interviews

    D) Interview techniques

    E) Directing
    Director techniques

    De rig
    Client will set up equipment and then be directed to record short video and will then direct a short video interview
    (based on production skills acquired)
    
Post Production
    Identify suitable editing software 
Overview of Timeline non linear editing
    Capture content recorded from practical exercise from camera (via usb 2 / firewire)
    Importing content onto timeline
    Basic assemble editing techniques
    Saving files
    
Web Encoding
Preparing (encoding) edited video files for web delivery

    Review and assessment

    We supply all the equipment required for the training course
    All course notes will be provided to the participant

    2. Distributing your video content in an engaging manner

    We provide 1 and 3 day training courses in:
    Social Media for in house advantage and control

    1 day course format.
    Am
    Explanation
    Where customers are on line ie Facebook Twitter Blogs etc
    Brief analysis of companies current social media presence

    Slide show presentation on Business Blogging
    What is blogging
    Reasons to engage in Blogging
    What content to include
    Video Podcasting
    Twitter (Micro Blogging)

    Break

    Questions and answers session

    Workshop to plan content for afternoon session (off line)

    PM
    Finalizing social Media content for web publishing
    Creating a Twitter a/c

    Explanation of how Twitter works
    Publishing sample content to Twitter
    Playback and assessment of content

    Introduction to Video Podcasting

    Analysis of a blog that incorporates Twitter and streaming video

    Wrap up and questions

    Spread the word and recommend our posts:
    • Digg
    • Sphinn
    • del.icio.us
    • Facebook
    • Mixx
    • Google
    • E-mail this story to a friend!
    • LinkedIn
    • Live
    • StumbleUpon
    • TwitThis
    • YahooMyWeb
    • NewsVine
    • Reddit